Are you a one-off?

With millions of records you’d think we’d struggle to find unique individuals amongst them, but that’s just not the case. Because we can segment people by their interests as well as the more common age and location, we really can find the exact people you are looking for.

14 JULY 2017

What is GDPR & will it affect me?

In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

31 MAY 2017

Addressing the OCR requirement

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

24 MAY 2017

Why your business needs prospect data

49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we're often told that prospect data is a no-go area, but it's a proven option, that works.

5 MAY 2017

How clean is your data?

With over 3.6m house sales between January 2014 and December 2016, if you haven’t updated your database recently you may be wasting a lot of time and money sending things to customers who are just no longer there.

18 APRIL 2017

Print - The vital ingredient

With new forms of print creating pieces that people enjoy touching, direct mail offers something that digital just can't.

17 MARCH 2017

Is buying data really a bad idea for your business?

I'm going to let you into a little secret. Collecting your own client data is much better than buying in data from a list provider. You always have a better chance of selling to someone if they have offered you their information.

18 January 2017

Reach the right inboxes

Data is only one aspect of email campaign success, getting your message into the inbox of your prospects is crucial.

16 October 2016

Make the most of your options in B2C targeting

Before you purchase a prospect consumer list it is important that you make the most of all the data options open to you. Make sure you take the time to build your data list with your perfect prospect in mind.

13 September 2016
Hints & Tips

Get your campaign ready

You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, below is a checklist of everything you should have prepared ready to send over to your design and campaign team.

10 AUGUST 2016>

Introduction to design

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services.

09 AUGUST 2016

Designing Responsively

As a Junior Designer at MarketingFile I am finding new design challenges every day, for our own marketing and for that of our clients.

22 APRIL 2016

Analogue B2B marketing isn't dead yet

After years of being swamped by marketing emails, text messages and targeted web advertising, customers are now responding in record levels to high quality postal marketing.

4 APRIL 2016

A guide to email marketing

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel.

10 MARCH 2016

Sourcing, using, cleaning and enhancing lists

The quality of the list is the single most important success factor in a DM campaign. The more thought put into its selection, the more accurate the targeting will be and the more responsive the campaign.

4 MARCH 2016
Hints & Tips

14 Top Tips: Before sending your direct mail

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.

19 February 2016
Hints & Tips

Improving your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

14 February 2016
Hints & Tips

List selections

In terms of the factors effecting response, the quality of the list is by far the most important element of any direct marketing campaign and more important even than the offer, the creative, the timing or the response device.

2 February 2016
Hints & Tips

The Sales Letter

Research shows the letter is usually the 1st thing people read. Here is our checklist to help you write an effective sales letter, covering the writing process, the writing style and the content of the letter.

2 February 2016