How can consumer data be used?
Direct mail can be sent to consumers on the lawful ground of ‘legitimate interests’ (rather than consent) when you use people’s data in ways they would reasonably expect and balance it against their interests, rights or freedoms. For electronic communications (email/telephone), consent is obtained from our data partner in line with the current PECR requirements, but we do not release consumer email data – we send campaigns on your behalf to stay within the law.
Direct marketing expertise
As well as sourcing quality data, we are a full-service agency with in-house designers and digital marketing experts. If you’re looking to refresh your emails, direct mail, brochures, websites or even your branding, we can help. Our ‘engage’ product takes the pressure off you to get campaigns out the door as we create, fulfill and send monthly email or mail campaigns on your behalf, to brand new prospects.
Selecting your consumer data
Using prospect data is an ideal way to get your marketing message further reach and we have the quantities you need to target new consumers. We can offer over 100 selection criterion such as council tax band, car, occupation, interests and age to narrow down, or widen, your prospect pool. It’s a great opportunity to do some campaign testing and improve marketing performance.
Social Media Retargeting
Retargeting is a cost effective part of PPC (pay-per-click) strategy with better conversion rates than purchasing banner ad impressions. Use data intelligence to target with precision, and only pay when your customer clicks. Seeing as only 2% of customers make a purchase on their first visit to a website, we’ll help you track down the 98% that don’t make it to the checkout.