With over 3.68m houses sold in the UK between January 2014 and December 2016, if you haven’t updated your database recently, then the chances are it will be out of date.
Mailing clients who have moved, wastes both time and money.
In addition, there are the hidden costs associated with dealing with returned items and the lost revenue opportunities from a smaller database.
Approximately 25% of all email addresses become outdated over the period of a year. As people change their personal or work email addresses an average of 2% of your list will fall out of use every month.