For marketing that delivers
Having defined our target audience it’s time to work out how to message them. Whilst email marketing is often the most cost effective choice, sinking a little more budget into direct mailings can often see an improved return on investment. Either way, any marketing of your business is better than none.
Sending emails is a cost effective method for getting in front of large volumes of people. If you offer high end products or have a smaller market, direct mail campaigns can be a better method for getting your campaigns read.
Direct mail is enjoying a resurgence and is so much more than a letter in an envelope. Innovative formats include tactile print, scented stock (‘new car’ fragrance for automotive brands for example), embedded technology (video mail) plus the tried and trusted tactic of enclosing a free gift. You can have some real fun creating direct mail campaigns whilst posting a professional message.
Email marketing can be quickly dispatched, deliver big returns (more than £30 for every £1 spent), measured and optimised to the Nth degree. But the inbox is a ruthless place, so it's essential to properly plan your email marketing to get your campaigns delivered, opened and clicked successfully.
People buy from people, so what better way to follow up a digital or print marketing campaigns than with a friendly voice on the end of the phone. You can benefit from warm leads who are already aware of your business and products or services. Remove any of that cold scripted conversation and start making calls that count.
Seeing as only 2% of customers make a purchase on their first visit to a website, we’ll help you track down the 98% that don’t make it to the checkout. Using pixel magic (OK, cookies) to legitimately ‘follow’ your prospects as they leave your site or app, your carefully crafted ad serendipitously pops up at a relevant time. This reminder of a great offer, product or your brand nudges them down the path to purchase.