Our Knowledge

Providing marketing tips and expert advice to help your business improve its marketing campaigns.

GDPR and Postal Marketing
Blog

GDPR and Postal Marketing

8 months ago, GDPR came into effect changing the way businesses all over the world handle and process our data. It has caused headaches for many people, and lots more are now scared about data and using it. Yet it has opened a new opportunity for businesses to utilise an ‘old school’ favourite of marketers. Direct marketing through the post.

11 Jan 2019
Web optimisation for 2019
Guides

Web optimisation for 2019

It's been a crazy year during 2018, Instagram launched IGTV, changing the way we watch video, GDPR came into effect and Thanos snapped half the universe out of existence. So let's look into 2019 and all the things you should be considering when developing for the web.

21 Dec 2018
Direct Route to Market
Guides

Direct Route to Market

Post. Snail mail. Direct mail. Whatever you call it, marketing by post to a named recipient has always been a profitable element of direct marketing and is used successfully by many brands today. Are you missing out?

26 Sep 2018
Keep Your Brand Consistent on Social Media
Guides

Keep Your Brand Consistent on Social Media

Whether you’re a fan of it or not, truth is, you can’t cast social media aside in 2018. As its role increases in homes and offices across the country, many prospects will search for your business on social platforms first. If you don’t appear, there’s a good chance you just lost a sale.

29 May 2018
How To Design A Great Landing Page
Guides

How To Design A Great Landing Page

Looking to get the most from your digital marketing in 2018? Be it social media, Google ads, email marketing or even the occasional print piece. Landing pages are a must for any agenda.

Before now you probably directed all your PPC and other marketing material to your homepage, but this can be a huge mistake. By tailoring pages to individual campaigns we can create a more unique visitor experience which in turn drives conversions.

24 May 2018
GDPR - it's not all about consent
Guides

GDPR - it's not all about consent

It’s the final countdown to GDPR. It becomes law this week and the general consensus from a lot of marketers, business owners and even legal experts is that they are still not quite sure if and how they can legitimately process personal data for their various operational purposes.

21 May 2018
Pitch Perfect in 10 Easy Steps
Hints and Tips

Pitch Perfect in 10 Easy Steps

We know what it’s like. You spend weeks preparing, analysing and re-reading your presentation. You nail it every time. Then you step into the boardroom… At this point anything from self-confidence to nerves kick in and your mind goes blank. All those weeks of preparation disappear in an instance and your left looking for words.

16 May 2018
What Your Brand Says About You
Blog

What Your Brand Says About You

A word that has existed for generations, evolving through the ages and growing in momentum. Originally referred to as a stamp mark branded as a label of identity on animals. Brands or branding has grown to represent the entirety of a business and its image.

20 Apr 2018
Responsive Design for Email Marketing
Hints and Tips

Responsive Design for Email Marketing

With PC sales plummeting and mobile traffic on the rise, responsive email-marketing is becoming a valuable asset to any business. There are a number of reasons as to why this is important and evidence to suggest that your campaign success can be solely based on it.

11 Apr 2018
How to write award-winning copy
Guides

How to write award-winning copy

If you’d like an accolade to add to your organisation’s strapline, emails or social profile, writing an engaging awards entry could bag you an Oscar of your industry. There’s more to it than submitting a few words though. Your entry must convince the panel of expert judges exactly why you’re worthy, which might feel like venturing into the Dragons’ Den.

11 Apr 2018
Adcock and Everything DM embark upon two-year marketing partnership
Blog

Adcock and Everything DM embark upon two-year marketing partnership

Refrigeration and air conditioning experts Adcock have signed a two-year contract with Everything DM to create and manage their marketing strategy.

Adcock’s customers range from small businesses to large scale, multi-site organisations across hundreds of industries. From pharmaceuticals to food management, they attract facility managers requiring world-class refrigeration or air conditioning systems. Their consumer base includes high-profile personalities seeking cooling solutions for luxury residences.

09 Apr 2018
GDPR: a legitimate interest for direct marketers
Guides

GDPR: a legitimate interest for direct marketers

The GDPR implementation date is creeping closer leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018.

29 Mar 2018
Call to Action - Are You Getting Response?
Hints and Tips

Call to Action - Are You Getting Response?

Analysing the response to your campaigns can be one of the trickier elements of marketing. Whether it be direct mail, advertising or digital campaigns keeping track of your return on investment can help plan future projects more efficiently. 

23 Mar 2018
What is your outlook for weather-based marketing?
Blog

What is your outlook for weather-based marketing?

Factoring the weather into your comms should be part of your marketing forecast. Everyday life is influenced by weather changes, triggering decision-making, emotions and a sales opportunity for savvy marketers. A temperature increase of just 1-degree Fahrenheit can increase weekly air con sales by 24%, whilst a 1-degree drop can increase weekly sales of portable heaters by 15% (source:'Profit of One Degree’ by wxtrends.com).

07 Mar 2018
Fearless marketing in the dawn of GDPR
Blog

Fearless marketing in the dawn of GDPR

GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich.

23 Feb 2018
Get More for Your Money with Direct Mail
Guides

Get More for Your Money with Direct Mail

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.

16 Feb 2018
What is GDPR & will it affect me?
Guides

What is GDPR & will it affect me?

In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

GDPR is the General Data Protection Regulation and will replace the current Data Protection Act (DPA).

31 May 2017
Addressing the OCR requirement
Guides

Addressing the OCR requirement

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

24 May 2017
Why your business needs prospect data
Guides

Why your business needs prospect data

49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we’re often told that prospect data is a no-go area, but it’s a proven option, that works.

05 May 2017
How Clean Is Your Data?
Blog

How Clean Is Your Data?

With over 3.6m house sales between January 2014 and December 2016, if you haven’t updated your database recently you may be wasting a lot of time and money sending things to customers who are just no longer there.

12 Apr 2017
Print – The vital ingredient
Blog

Print – The vital ingredient

Yesterday I attended the DMA event, Print – the vital ingredient.

The theme for the morning was, that like a phoenix rising from the flames, we are seeing a resurgence in the popularity of direct mail as part of a multi-channel campaign.

There are many factors that are contributing to a return to the importance of direct mail, including email fatigue, a new data driven relevancy and its ability to engage its audience.

17 Mar 2017
Is buying data really a bad idea for your business?
Guides

Is buying data really a bad idea for your business?

I'm going to let you into a little secret. Collecting your own client data is much better than buying in data from a list provider. You always have a better chance of selling to someone if they have offered you their information.

Yet, this does not mean that buying good quality data as part of a wider strategy is a bad idea.

There are many articles stating that purchasing prospect data is never a good idea. But, is this actually the case? Let's have a look at some of the objections to purchasing a list.

17 Jan 2017
Multi-touch campaigns vs a solus campaign. What works best?
Hints and Tips

Multi-touch campaigns vs a solus campaign. What works best?

So what works best; a multi-touch marketing campaign or a solus email.

Well let’s start a brief explanation of each. Multi-touch is just that, it’s a marketing campaign which uses various channels such as email, mail, SMS, phone. The idea is that by combining different approaches you get in front of the customer in a number of ways, with a coherent message, helping you stay front-of-mind when it’s time to purchase / interact.

13 Oct 2016
We don’t see Christmas cards as an inconvenience
Blog

We don’t see Christmas cards as an inconvenience

So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic …. Christmas season. 

So as a business how are you planning on spreading joy this year? A print, or more recently ecards are a popular way, but is 2016 still the season of the Christmas card - do they still have a place in today’s Christmas climate?

11 Oct 2016
Reach the right inboxes
Blog

Reach the right inboxes

Data is only one aspect of email campaign success, getting your message into the inbox of your prospects is crucial. 

With this in mind, for just a £25 set-up fee, if you purchase consumer data from MarketingFile we will send your email at no charge to all contacts.

06 Oct 2016
Christmas cards (yes we know it's October)
Blog

Christmas cards (yes we know it's October)

Here at MarketingFile we’re busy helping our clients create and send their personalised Christmas cards as part of a complete package.

By working with us this year you can take advantage of our ‘Super-Early Santa’ prices and save; with a personalised card printed AND posted from £1.10 or an email card sent at 3p per address.

Choose from a selection of 20 print cards and 8 email cards:

06 Oct 2016
Why you need to be ready now for your Christmas campaigns
Blog

Why you need to be ready now for your Christmas campaigns

The clocks haven’t changed yet, but now is the critical time to be considering your Christmas campaigns.

With an estimated 20% of annual sales generated in December it’s critical you’re in front of customers, and prospects. Consumers have money to spend over the festive period so make sure they spend with you - not a competitor. This is where early planning can get you the edge.

15 Sep 2016
Make the most of your options in B2C targeting
Guides

Make the most of your options in B2C targeting

Before you purchase a prospect consumer list it is important that you make the most of all the data options open to you. Make sure you take the time to build your data list with your perfect prospect in mind. To achieve this you need make sure you have a good understanding of all the data attributes you can apply. This helps you drill down to who will be most interested in you - reducing wastage and helping you maximise return on investment (ROI) on your data spend. 

13 Sep 2016
Smart data filtering for better B2B targeting
Hints and Tips

Smart data filtering for better B2B targeting

Knowing where to start when targeting other businesses with your products, services or solutions can be tricky. 

Having a firm idea in your mind about who you want to target is a good start. This could be based on the ‘typical’ company that you transact with, or a wider pool of other businesses who you think would be interested in you and should be learning more about your company. 

23 Aug 2016
Get your postal and email marketing campaigns ready to go
Hints and Tips

Get your postal and email marketing campaigns ready to go

You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, below is a checklist of everything you should have prepared ready to send over to your design and campaign team.

10 Aug 2016
Introduction to design
Guides

Introduction to design

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.

09 Aug 2016
The Complications of Constructing HTML Emails
Guides

The Complications of Constructing HTML Emails

The Email Standards Project is an organisation that aims to improve the email experience for designers and readers by working with email client developers to eventually ensure that designers will be able to rely on a solid, consistent level of web standards support when building HTML emails.

But until then there are a few dos and don'ts on how to construct a successful email across all platforms – here are a few of the main ones!

24 May 2016
Responsive Design - Design Responsively
Blog

Responsive Design - Design Responsively

What is it? It was originally coined by Ethan Marcotte and refers to an approach that allows for the best possible user experience when content is being viewed and interacted with on the web. With the growth in technology there are a variety of different portals people can access the Internet through such as their mobiles, tablets, notebooks etc. and they expect to be able to view content on the web just as easily as they can on their desktops.

22 Apr 2016
How should charities react to the new Direct Marketing Guidelines?
Blog

How should charities react to the new Direct Marketing Guidelines?

In September the ICO launched an investigation into how Charitable organisations were using and sharing personal data for fundraising activities and they recently published new guidance for Direct Marketing (applicable to any organisation), citing particularly the not-for-profit sector.

19 Apr 2016
Analogue B2B direct marketing isn't dead
Blog

Analogue B2B direct marketing isn't dead

The other day I thought it would be fun to introduce my 9 year old son to vinyl records. I dug out my USB turntable and hooked it up to the laptop and pulled out my teenage record collection (I am a hoarder). We were both amazed that it worked in the first place and he was fascinated by the whole thing. He really couldn’t believe this black shiny disk could play music. The educational bit didn’t last though and it ended up in a DJ ‘scratching’ session- an old George Benson LP was wrecked!

04 Apr 2016
A guide to email marketing
Guides

A guide to email marketing

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel. With this in mind, this guide addresses the vital, basic factors to consider when doing email marketing.

10 Mar 2016
14 Top Tips: Before sending your direct mail
Hints and Tips

14 Top Tips: Before sending your direct mail

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.

19 Feb 2016
Improving your response rate
Hints and Tips

Improving your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

14 Feb 2016
List selections
Hints and Tips

List selections

In terms of the factors effecting response, the quality of the list is by far the most important element of any direct marketing campaign and more important even than the offer, the creative, the timing or the response device.

The amount of time you’ll put into creative should be replicated in the targeting – or your efforts will be wasted on the wrong people.

05 Feb 2016
The Sales Letter
Hints and Tips

The Sales Letter

Research shows the letter is usually the 1st thing people read. Here is our checklist to help you write an effective sales letter, covering the writing process, the writing style and the content of the letter.

02 Feb 2016
How direct marketing can help you
Guides

How direct marketing can help you

Obtaining new clients is essential to the success of any business. Direct marketing gives you the opportunity to target the most relevant audience for your products or services. Because it has the ability to send targeted niche campaigns it is more cost-effective than other forms of advertising as you only invest in contacting just those people you want to communicate with. 

12 Aug 2015
Tips on buying prospect data
Hints and Tips

Tips on buying prospect data

Buying a prospect marketing list for the first time, or even if it’s not your first purchase, can be a daunting task. We’ve compiled a few hints and tips of what to look out for and questions to ask to help you purchase prospect data. 

05 Aug 2015
Sourcing your prospect marketing list
Guides

Sourcing your prospect marketing list

There are thousands of lists on the market. Traditionally, lists have been obtained either direct from the list owner, from a list manager or from a list broker. You should allow a few days to a few weeks to obtain the data from these traditional sources and you will probably be obliged to purchase a minimum value of data: £500 to £1,000 is not unusual.

29 Jul 2015
Get to know your customers
Hints and Tips

Get to know your customers

An important question for any business or marketer. Building a relationship with your customers is similar to a personal relationship, it’s the small details that make a strong connection. So how can you find out these intimate details about your shoppers? 

22 Jul 2015
The secrets to good email marketing
Hints and Tips

The secrets to good email marketing

If you’re deciding to send an email campaign for the first time you may have read many blogs, guides, reports or articles on how to make the most of your email campaign. From our experience there is no “right” or “wrong” way when using email marketing. There are definitely some basic rules to follow, which we have covered in our previous blogs, however we’ve compiled three secrets to email marketing which will hopefully make your next campaign a bit easier to execute. 

15 Jul 2015
Improve your direct mail
Hints and Tips

Improve your direct mail

Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the key elements of a campaign’s success. However, it is still important to give your promotional material a professional and business look.

08 Jul 2015
Improve your response rate
Guides

Improve your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

01 Jul 2015
Make telemarketing work for your business
Hints and Tips

Make telemarketing work for your business

Telemarketing can be a dark horse in terms of ways to market your business. However, telemarketing can be a successful sales and marketing tool for your company. 

24 Jun 2015
The Marketing Plan: Week 3
Guides

The Marketing Plan: Week 3

We are now in our third week of marketing strategy tips focusing on the marketing plan. So far you would have completed your market analysis, understanding your current situation, and have a clear idea who your customers are. The next step is to write and execute your marketing strategy to achieve your overall goal. 

12 Jun 2015
Marketing strategy week 2: Market Analysis
Guides

Marketing strategy week 2: Market Analysis

We started our 4 week help guide to outline the key areas to producing a successful marketing strategy, last week we focused on customer and prospect data. This week we are looking into analysing your market and current situation. 

05 Jun 2015
Marketing Strategy and Data
Guides

Marketing Strategy and Data

Over the next 4 weeks we will be covering the 4 key areas of producing a successful marketing strategy. These are just the basics to follow as all businesses will have their own objectives and goals to achieve which will all be different. Our first week focuses on the key essential to any strategy – your data. 

27 May 2015
Data Protection: are you in the clear?
Blog

Data Protection: are you in the clear?

As a DMA member (Direct Marketing Association) we have to ensure all of our consumer and business data we hold in house and our partners we work with, who provide us with their prospect marketing lists, adhere to certain legislation's in order to keep our DMA membership. Below are two of the key regulations we obey: 

11 May 2015
How to choose your marketing list
Guides

How to choose your marketing list

When deciding to carry out prospect marketing there are a few factors you should have already considered; who is your target audience, how are you going to contact them, what is your budget and the return you need to achieve.

15 Apr 2015
The New MarketingFile
Blog

The New MarketingFile

We’re very excited to introduce our fresh new look with a brand new logo and website! Since MarketingFile began we have been through two major re-brands to ensure we evolve with our customers and the, bringing you the best of direct marketing in one place.

15 Apr 2015
When should your email go out?
Hints and Tips

When should your email go out?

With the way people are accessing their emails changing, whether it’s at a desktop or laptop, smartphone, tablet even a smart TV, it is even more vital to send your message at the right time.

17 Mar 2015
Spring clean your data
Hints and Tips

Spring clean your data

How often do you refresh your customer, or prospect, databases? Every month, quarter, 6 months, a year, or so long ago you can’t remember the last time it was carried out?

15 Mar 2015
How to boost sales on a budget
Guides

How to boost sales on a budget

You may or may not have a limited marketing budget, either way you still want to grow your business. What can be done to ensure your business develops, growing your client base and increasing your turnover on a monthly basis on a limited budget?

09 Mar 2015
Four basic direct mail tips
Hints and Tips

Four basic direct mail tips

One of the deciding factors to why your business should use direct mail as part of your communication strategy is the customer is going to look at it, even if it is to dismiss it. In that 5-10 second glimpse you have the opportunity to grab their attention and connect with them.

27 Jan 2015
How to find your prospects
Guides

How to find your prospects

You’ve planned your strategy, defined your end goal and when you want to achieve it by, you may have even decided which marketing channels you want to use. Next on your “to do list” is decide on how to find the perfect prospects for your campaign. When we say perfect prospects we mean the people/businesses most likely to respond to your marketing communications and take action in becoming a customer.

12 Jan 2015
Get your subject lines in order
Guides

Get your subject lines in order

Producing effective, interesting, curious, exciting and personal subject lines for your email campaigns is challenging. You need it to be informative, summarise the email in a couple of words, fun, intriguing, not to hit spam filters and most importantly get your audience to open the email.

05 Jan 2015
Preparing your Christmas marketing
Blog

Preparing your Christmas marketing

Whether you are one of the very few organised people with all their Christmas shopping done by the 1st September, or (like the majority of us) leave it till Christmas Eve, scrabbling around in department stores or vigorously buying up the whole of Amazon, as a business you need to predict shopping habits for the whole of the Christmas period and plan your campaigns accordingly.

22 Dec 2014
Is it safe to call?
Guides

Is it safe to call?

Does your business carry out its own telemarketing or outsource to a call centre?

Either way, telemarketing has a number of regulations and standards which you need to know about before embarking on the complicated world of telesales.

10 Dec 2014
Email marketing simplified
Hints and Tips

Email marketing simplified

New to email marketing? Not sure where to start or how to make your email stand out in the crowd? With an average of 80 emails being received per person per day (Radicati) creating an engaging email for your reader to not only open but read and act on with either make or break your email campaign. 

01 Dec 2014
Key questions for your multi-channel marketing
Blog

Key questions for your multi-channel marketing

Connecting with your customers across a variety of channels creates valuable multiple touch points to communicate your marketing messages, creating a dialogue and ultimately creating purchases.

24 Nov 2014
How to get your content just right
Hints and Tips

How to get your content just right

As a direct marketing agency we receive the latest magazines with news and updates on today’s marketing environment. Recently we came across an article in The Marketer magazine from the CIM which included 6 really useful tips on content marketing from Richard Fitzmaurice, CMO at the TMF Group.

13 Nov 2014
Small business marketing
Guides

Small business marketing

How much “marketing” does your business carry out on a daily, weekly or monthly basis? Not a lot? Are you sure?

Marketing is not just limited to sales and advertising, it is about growing your business – this is something you focus on all day, every day.

You don’t have to be a marketing professional to understand the basics of marketing and why it should be a major part of your business growth strategy. With the recession not too far behind us this is a perfect opportunity to find new channels to market to gain competitive advantage.

04 Nov 2014
Return to Sender
Hints and Tips

Return to Sender

Although a very well-known Elvis Presley song, anyone sending out direct mail does not want to see the words “Return to Sender” on their mail items. If this is something you are seeing on your returned mail items then you need to find out about our 100% Delivery Guarantee – keep reading!

23 Oct 2014
Sending Direct Mail
Guides

Sending Direct Mail

Sending direct mail with Royal Mail can be challenging, the system is complicated with certain weight and size restrictions which can cause higher mailing costs. For any business keeping the cost of your postage for direct mail campaigns is essential for ROI. To help with potential difficulties when producing your mail piece we’ve highlighted some of the issues you can come across.

 

07 Oct 2014