Guides

Our guides can help you in all aspects of marketing from data regulation to marketing best practices.

Designing Direct Mail
Guides

Designing Direct Mail

When it comes to designing your direct mail piece it can be broken down into three sections; copy, layout and images/colours. Getting to grips with all three can be a challenge, especially if you don’t have a design team on hand. We’ve put together the below tips on how to approach all three areas.

08 Feb 2019
#hashtags
Guides

#hashtags

Nearly 12 years ago one man, Chris Messina, changed the Internet by asking a very simple question and he ended up creating one of the most ubiquitous things about Twitter. The simple hashtag is now used almost everywhere on social media as a way to group things together, track an event or even as branding. It’s even permeated our speech, #justsayin. But how important are these little words and phrases really and where should you be using them (and where shouldn’t you)?

23 Jan 2019
Web optimisation for 2019
Guides

Web optimisation for 2019

It's been a crazy year during 2018, Instagram launched IGTV, changing the way we watch video, GDPR came into effect and Thanos snapped half the universe out of existence. So let's look into 2019 and all the things you should be considering when developing for the web.

21 Dec 2018
Direct Route to Market
Guides

Direct Route to Market

Post. Snail mail. Direct mail. Whatever you call it, marketing by post to a named recipient has always been a profitable element of direct marketing and is used successfully by many brands today. Are you missing out?

26 Sep 2018
Keep Your Brand Consistent on Social Media
Guides

Keep Your Brand Consistent on Social Media

Whether you’re a fan of it or not, truth is, you can’t cast social media aside in 2018. As its role increases in homes and offices across the country, many prospects will search for your business on social platforms first. If you don’t appear, there’s a good chance you just lost a sale.

29 May 2018
How To Design A Great Landing Page
Guides

How To Design A Great Landing Page

Looking to get the most from your digital marketing in 2018? Be it social media, Google ads, email marketing or even the occasional print piece. Landing pages are a must for any agenda.

Before now you probably directed all your PPC and other marketing material to your homepage, but this can be a huge mistake. By tailoring pages to individual campaigns we can create a more unique visitor experience which in turn drives conversions.

24 May 2018
How to write award-winning copy
Guides

How to write award-winning copy

If you’d like an accolade to add to your organisation’s strapline, emails or social profile, writing an engaging awards entry could bag you an Oscar of your industry. There’s more to it than submitting a few words though. Your entry must convince the panel of expert judges exactly why you’re worthy, which might feel like venturing into the Dragons’ Den.

11 Apr 2018
GDPR: a legitimate interest for direct marketers
Guides

GDPR: a legitimate interest for direct marketers

The GDPR implementation date is creeping closer leaving many marketers and business owners still confused and perhaps panicked. According to the Federation of Small Businesses, nine out of ten say they are still not ready for 25th May 2018.

29 Mar 2018
Get More for Your Money with Direct Mail
Guides

Get More for Your Money with Direct Mail

Whilst many of us are making the move into email and other digital marketing channels, print media is seeing a resurgence. Despite the additional costs and timescales, even in 2018, direct mail is still king when it comes to response and it’s no surprise either.

16 Feb 2018
What is GDPR & will it affect me?
Guides

What is GDPR & will it affect me?

In the first in a series of posts about GDPR, we are going to cover the basics of what it actually is, why it has come into being, and how it will affect both individuals and companies alike.

GDPR is the General Data Protection Regulation and will replace the current Data Protection Act (DPA).

31 May 2017
Addressing the OCR requirement
Guides

Addressing the OCR requirement

OCR or Optical Character Recognition refers to the ability of machines to identify and read printed text. By making the addresses on your direct mail pieces OCR compliant it removes the need for them to be sorted by hand, making postage costs cheaper for you.

24 May 2017
Why your business needs prospect data
Guides

Why your business needs prospect data

49.6% of companies use data provided by third parties. This is the finding of research conducted in 2016 by Royal Mail Data Services. The figure may surprise you, as we’re often told that prospect data is a no-go area, but it’s a proven option, that works.

05 May 2017
Is buying data really a bad idea for your business?
Guides

Is buying data really a bad idea for your business?

I'm going to let you into a little secret. Collecting your own client data is much better than buying in data from a list provider. You always have a better chance of selling to someone if they have offered you their information.

Yet, this does not mean that buying good quality data as part of a wider strategy is a bad idea.

There are many articles stating that purchasing prospect data is never a good idea. But, is this actually the case? Let's have a look at some of the objections to purchasing a list.

17 Jan 2017
Make the most of your options in B2C targeting
Guides

Make the most of your options in B2C targeting

Before you purchase a prospect consumer list it is important that you make the most of all the data options open to you. Make sure you take the time to build your data list with your perfect prospect in mind. To achieve this you need make sure you have a good understanding of all the data attributes you can apply. This helps you drill down to who will be most interested in you - reducing wastage and helping you maximise return on investment (ROI) on your data spend. 

13 Sep 2016
Introduction to design
Guides

Introduction to design

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services. The latest study by InVision found that when an organisation applies the principles of design to its strategies and structures, it’s making a conscious decision to innovate at all levels.

09 Aug 2016
The Complications of Constructing HTML Emails
Guides

The Complications of Constructing HTML Emails

The Email Standards Project is an organisation that aims to improve the email experience for designers and readers by working with email client developers to eventually ensure that designers will be able to rely on a solid, consistent level of web standards support when building HTML emails.

But until then there are a few dos and don'ts on how to construct a successful email across all platforms – here are a few of the main ones!

24 May 2016
A guide to email marketing
Guides

A guide to email marketing

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel. With this in mind, this guide addresses the vital, basic factors to consider when doing email marketing.

10 Mar 2016
How direct marketing can help you
Guides

How direct marketing can help you

Obtaining new clients is essential to the success of any business. Direct marketing gives you the opportunity to target the most relevant audience for your products or services. Because it has the ability to send targeted niche campaigns it is more cost-effective than other forms of advertising as you only invest in contacting just those people you want to communicate with. 

12 Aug 2015
Sourcing your prospect marketing list
Guides

Sourcing your prospect marketing list

There are thousands of lists on the market. Traditionally, lists have been obtained either direct from the list owner, from a list manager or from a list broker. You should allow a few days to a few weeks to obtain the data from these traditional sources and you will probably be obliged to purchase a minimum value of data: £500 to £1,000 is not unusual.

29 Jul 2015
Improve your response rate
Guides

Improve your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

01 Jul 2015
The Marketing Plan: Week 3
Guides

The Marketing Plan: Week 3

We are now in our third week of marketing strategy tips focusing on the marketing plan. So far you would have completed your market analysis, understanding your current situation, and have a clear idea who your customers are. The next step is to write and execute your marketing strategy to achieve your overall goal. 

12 Jun 2015
Marketing strategy week 2: Market Analysis
Guides

Marketing strategy week 2: Market Analysis

We started our 4 week help guide to outline the key areas to producing a successful marketing strategy, last week we focused on customer and prospect data. This week we are looking into analysing your market and current situation. 

05 Jun 2015
Marketing Strategy and Data
Guides

Marketing Strategy and Data

Over the next 4 weeks we will be covering the 4 key areas of producing a successful marketing strategy. These are just the basics to follow as all businesses will have their own objectives and goals to achieve which will all be different. Our first week focuses on the key essential to any strategy – your data. 

27 May 2015
How to choose your marketing list
Guides

How to choose your marketing list

When deciding to carry out prospect marketing there are a few factors you should have already considered; who is your target audience, how are you going to contact them, what is your budget and the return you need to achieve.

15 Apr 2015
How to boost sales on a budget
Guides

How to boost sales on a budget

You may or may not have a limited marketing budget, either way you still want to grow your business. What can be done to ensure your business develops, growing your client base and increasing your turnover on a monthly basis on a limited budget?

09 Mar 2015
How to find your prospects
Guides

How to find your prospects

You’ve planned your strategy, defined your end goal and when you want to achieve it by, you may have even decided which marketing channels you want to use. Next on your “to do list” is decide on how to find the perfect prospects for your campaign. When we say perfect prospects we mean the people/businesses most likely to respond to your marketing communications and take action in becoming a customer.

12 Jan 2015
Get your subject lines in order
Guides

Get your subject lines in order

Producing effective, interesting, curious, exciting and personal subject lines for your email campaigns is challenging. You need it to be informative, summarise the email in a couple of words, fun, intriguing, not to hit spam filters and most importantly get your audience to open the email.

05 Jan 2015
Is it safe to call?
Guides

Is it safe to call?

Does your business carry out its own telemarketing or outsource to a call centre?

Either way, telemarketing has a number of regulations and standards which you need to know about before embarking on the complicated world of telesales.

10 Dec 2014
Small business marketing
Guides

Small business marketing

How much “marketing” does your business carry out on a daily, weekly or monthly basis? Not a lot? Are you sure?

Marketing is not just limited to sales and advertising, it is about growing your business – this is something you focus on all day, every day.

You don’t have to be a marketing professional to understand the basics of marketing and why it should be a major part of your business growth strategy. With the recession not too far behind us this is a perfect opportunity to find new channels to market to gain competitive advantage.

04 Nov 2014
Sending Direct Mail
Guides

Sending Direct Mail

Sending direct mail with Royal Mail can be challenging, the system is complicated with certain weight and size restrictions which can cause higher mailing costs. For any business keeping the cost of your postage for direct mail campaigns is essential for ROI. To help with potential difficulties when producing your mail piece we’ve highlighted some of the issues you can come across.

 

07 Oct 2014