Blogs

Make the most of your options in B2C targeting

Before you purchase a prospect consumer list it is important that you make the most of all the data options open to you. Make sure you take the time to build your data list with your perfect prospect in mind.

21 September 2016
Hints & Tips

Get your campaign ready

You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, below is a checklist of everything you should have prepared ready to send over to your design and campaign team.

10 AUG 2016
Guides

Introduction to design

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services.

9 Aug 2016
Blog

Analogue B2B marketing isn't dead yet

After years of being swamped by marketing emails, text messages and targeted web advertising, customers are now responding in record levels to high quality postal marketing.

19 Apr 2016
Hints & Tips

The Sales Letter

Research shows the letter is usually the 1st thing people read. Here is our checklist to help you write an effective sales letter, covering the writing process, the writing style and the content of the letter.

30 Mar 2016
Hints & Tips

List selections

In terms of the factors effecting response, the quality of the list is by far the most important element of any direct marketing campaign and more important even than the offer, the creative, the timing or the response device.

30 Mar 2016
Hints & Tips

Improving your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

30 Mar 2016
Hints & Tips

14 Top Tips: Before sending your direct mail

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.

30 Mar 2016
Guides

Sourcing, using, cleaning and enhancing lists

The quality of the list is the single most important success factor in a DM campaign. The more thought put into its selection, the more accurate the targeting will be and the more responsive the campaign.

30 Mar 2016
Guides

A guide to email marketing

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel.

30 Mar 2016