Although a very well-known Elvis Presley song, anyone sending out direct mail does not want to see the words “Return to Sender” on their mail items. If this is something you are seeing on your returned mail items then you need to find out about our 100% Delivery Guarantee – keep reading!
It is inevitable with any marketing list, even your own, there will be occasions where your mail item or email cannot be delivered, also known as a gone away. This process is a waste of resources, time and money, so ideally no business wants to have to pay for their undelivered items.
The reason behind undelivered mail or email items is down to old or poorly collected data. At MarketingFile we understand the importance of clean data, which should play a big part in everyone’s direct marketing activity. To help you ensure your mail or email pieces reach their intended audiences we’ve listed a few pointers on how to limit your undeliverables:
Choose your audience
Before using your own database or purchasing a list, decide who your marketing is meant for. Accurately segmenting your data and identifying a target market for your product or service is half the battle when sending direct marketing. This will also help you choose the data you need, if you don’t have it in-house then look at a mailing list provider or list broker.
Select your channel
With all direct marketing you have a range of channels to select from, the two which can provide you the highest ROI are direct mail and email marketing. Both channels have been around for decades, and there’s a reason they’re still used today – they work. Depending on your channel will help decide whether you need a mailing list or email list.
Select a company who regularly updates their marketing list, are regulated by the DMA, and verifies their lists in order to guarantee a certain amount of deliverability. You will also want to know how often their data is updated and how they do this.
Clean up your data
Apart from purchasing a marketing list you may also have your own customer data, take into consideration this will also need to be cleaned on a regular basis. Ensuring your own customer data is accurate will cut down the volume of undelivered items so therefore saving time and money!
Don’t sit around
As soon as you have either purchased a list or cleaned your own use it. Data can age and people’s information can change very quickly so get your campaign out to your audience as soon as possible. The longer the data sits around more records will be going out of date, and you will have to go through the cleaning process again.
100% Delivery Guaranteed
Most importantly use direct marketing lists that offer a 100% Delivery Guarantee on all of their lists. Before you scour the internet searching, we can assure you we are the only UK direct marketing company to offer this on all of our 30 marketing lists.
Our unique offer means we will not only refund the data cost for any undeliverable mail or email item but we’ll also top that up with an additional 50p per item to cover the cost of postage.
Get in touch with our team today on 0845 345 7755 or email [email protected] for more information on our delivery guarantee and to select your marketing list today.