Guides

Sourcing, using, cleaning and enhancing lists

The quality of the list is the single most important success factor in a DM campaign. The more thought put into its selection, the more accurate the targeting will be and the more responsive the campaign.

12 Oct 2016
Guides

Introduction to design

Design is the way to differentiate yourself from your competitors, helping solve problems creatively - improving the way your business operates - and adding value to your products/services.

9 Aug 2016
Guides

A guide to email marketing

Email is often one of the most important aspects of the direct marketing mix for both business and consumer marketing. In a study just published in March 2016, 64% of companies rate email marketing as the most effective marketing channel.

12 Oct 2016