So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic… Christmas season.
So as a business how are you planning on spreading joy this year? A print, or more recently ecards are a popular way, but is 2016 still the season of the Christmas card – do they still have a place in today’s Christmas climate?
Well at MarketingFile we say they do for a variety of reasons:
We don’t see Christmas cards as an inconvenience
At MarketingFile we take the ‘effort’ out of your cards, you just need to personalise a card, we then print and post (from just £1.10 per card) or broadcast for you (from 3p per email address). Choose from a pre-designed card, or use your own creative.
You just need to plan early
Is it just us … or does Christmas seem to start earlier and earlier every year? Before you realise there’s so much to do and cards seem less important. If you start planning now you can take your time to run a Christmas card campaign that will really work for you, and also take advantage of early savings.
Other marketing campaigns are planned in advance – and Christmas cards should be managed as a campaign; as when executed correctly will drive results.
There is an outlay to cards, but you need to think about your return on investment – connecting with a lapsed customer, more recent customer or prospect could help you get 2017 off to a very good start with renewed or new business.
Rather than sending cards to everyone, if cost is a concern, cherry-pick contacts and reach out to them.
Christmas cards are a great opportunity to reach prospects, and it shows you’re willing to go that bit further than competitors in getting their attention. And furthermore it serves as a reminder about what you can offer them.
Reconnect with lapsed customers
Cards are the perfect excuse to reconnect with lapsed customers. Remind them where you are, maybe include a special offer to get them to return to you. This is where personalised cards come into their own, as you can segment messages for different groups.
Show some appreciation
Sending a personalised card shows you’ve taken the time to think about your customer, making them feel appreciated for their custom – which is good for your brand. It also helps to keep you front of mind during the busy festive trading period.