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LATEST ARTICLE
Marketing to businesses
B2B marketing established itself in the late 1970’s when B2B companies started to realise they can replicate the marketing material produced by consumer facing businesses – and hey presto a new era of marketing emerged! However, it wasn’t until the early 80’s when competition really hit home for large corporations who were beginning to notice smaller businesses attempting to take their market share. It was at this time mass direct mail began and marketing agencies such as Ogilvy & Mather and Saatchi & Saatchi became the go-to guys for large budget campaigns.
01/03/2019