So what works best; a multi-touch marketing campaign or a solus email. Well let’s start a brief explanation of each. Multi-touch is just that, it’s a marketing campaign which uses various channels such as email, mail, SMS, phone. The idea is that by combining different approaches you get in front of the customer in a number of ways, with a coherent message, helping you stay front-of-mind when it’s time to purchase / interact.
13 October 2016