Gain an insight into MarketingFile, what we are doing and who we are working with.
8 months ago, GDPR came into effect changing the way businesses all over the world handle and process our data. It has caused headaches for many people, and lots more are now scared about data and using it. Yet it has opened a new opportunity for businesses to utilise an ‘old school’ favourite of marketers. Direct marketing through the post.
11 Jan 2019
Marketing agency Everything DM is working with leading children’s activity provider, Barracudas, to create data driven marketing ahead of their 2018 summer day camps.
Dotted around the south east, the 43 camps offer families high quality, action packed, fun holiday childcare.
25 May 2018
Refrigeration and air conditioning experts Adcock have signed a two-year contract with Everything DM to create and manage their marketing strategy.
Adcock’s customers range from small businesses to large scale, multi-site organisations across hundreds of industries. From pharmaceuticals to food management, they attract facility managers requiring world-class refrigeration or air conditioning systems. Their consumer base includes high-profile personalities seeking cooling solutions for luxury residences.
09 Apr 2018
Factoring the weather into your comms should be part of your marketing forecast. Everyday life is influenced by weather changes, triggering decision-making, emotions and a sales opportunity for savvy marketers. A temperature increase of just 1-degree Fahrenheit can increase weekly air con sales by 24%, whilst a 1-degree drop can increase weekly sales of portable heaters by 15% (source:'Profit of One Degree’ by wxtrends.com).
07 Mar 2018
GDPR. What started out as something that sounded years away and hopefully nothing to worry about, is now just around the corner. Every brand controlling or processing EU citizens’ data needs to have a plan in place – from Angry Birds to Zurich.
23 Feb 2018
With over 3.6m house sales between January 2014 and December 2016, if you haven’t updated your database recently you may be wasting a lot of time and money sending things to customers who are just no longer there.
12 Apr 2017
Yesterday I attended the DMA event, Print – the vital ingredient.
The theme for the morning was, that like a phoenix rising from the flames, we are seeing a resurgence in the popularity of direct mail as part of a multi-channel campaign.
There are many factors that are contributing to a return to the importance of direct mail, including email fatigue, a new data driven relevancy and its ability to engage its audience.
17 Mar 2017
So the days are getting shorter and the temperature has dropped, we’re really starting to move into winter and of course the hectic …. Christmas season.
So as a business how are you planning on spreading joy this year? A print, or more recently ecards are a popular way, but is 2016 still the season of the Christmas card - do they still have a place in today’s Christmas climate?
11 Oct 2016
Data is only one aspect of email campaign success, getting your message into the inbox of your prospects is crucial.
With this in mind, for just a £25 set-up fee, if you purchase consumer data from MarketingFile we will send your email at no charge to all contacts.
06 Oct 2016
Here at MarketingFile we’re busy helping our clients create and send their personalised Christmas cards as part of a complete package.
By working with us this year you can take advantage of our ‘Super-Early Santa’ prices and save; with a personalised card printed AND posted from £1.10 or an email card sent at 3p per address.
Choose from a selection of 20 print cards and 8 email cards:
06 Oct 2016
The clocks haven’t changed yet, but now is the critical time to be considering your Christmas campaigns.
With an estimated 20% of annual sales generated in December it’s critical you’re in front of customers, and prospects. Consumers have money to spend over the festive period so make sure they spend with you - not a competitor. This is where early planning can get you the edge.
15 Sep 2016
In September the ICO launched an investigation into how Charitable organisations were using and sharing personal data for fundraising activities and they recently published new guidance for Direct Marketing (applicable to any organisation), citing particularly the not-for-profit sector.
19 Apr 2016
The other day I thought it would be fun to introduce my 9 year old son to vinyl records. I dug out my USB turntable and hooked it up to the laptop and pulled out my teenage record collection (I am a hoarder). We were both amazed that it worked in the first place and he was fascinated by the whole thing. He really couldn’t believe this black shiny disk could play music. The educational bit didn’t last though and it ended up in a DJ ‘scratching’ session- an old George Benson LP was wrecked!
04 Apr 2016
As a DMA member (Direct Marketing Association) we have to ensure all of our consumer and business data we hold in house and our partners we work with, who provide us with their prospect marketing lists, adhere to certain legislation's in order to keep our DMA membership. Below are two of the key regulations we obey:
11 May 2015
We’re very excited to introduce our fresh new look with a brand new logo and website! Since MarketingFile began we have been through two major re-brands to ensure we evolve with our customers and the, bringing you the best of direct marketing in one place.
15 Apr 2015
Whether you are one of the very few organised people with all their Christmas shopping done by the 1st September, or (like the majority of us) leave it till Christmas Eve, scrabbling around in department stores or vigorously buying up the whole of Amazon, as a business you need to predict shopping habits for the whole of the Christmas period and plan your campaigns accordingly.
22 Dec 2014
Connecting with your customers across a variety of channels creates valuable multiple touch points to communicate your marketing messages, creating a dialogue and ultimately creating purchases.
24 Nov 2014