The Caffia Coffee Group are suppliers of professional espresso and bean-to-cup coffee machines.
They are a family run business operating nationwide from their main bases in Falkirk and central London, addiitonally offering staff training and coffee beans alongside their selection of coffee machines.
As a small business, their budgets needed to be watched carefully. To supplement the online optimisation they do, they required a way to reach prospective clients for their niche products.
How We Helped
We worked with Caffia to identify the different type of clients that they were working with already and have provided them with similar people from our databases for new opportunities. By providing a helpful and flexible approach that Caffia really value, we have made targeted communications via direct mail and email, a critical part of their marketing mix.
We have helped Caffia Coffee’s business achieve steady growth over several years. Their targeted mail campaigns have now become a critical way of ensuring there is a constant interest in the company.