5 Reasons Why Direct Mail Still Works

by MarketingFile 28. May 2013 11:00

Direct mail is one of the most powerful marketing methods in use today. There are few other marketing tools that will deliver your message with the exact targeting with such a great value. The amount of mail in your mailbox everyday proves how effective this is.

Below are five reasons why we believe direct mail is still king of the marketing mediums.

Reason # 1: It leverages your efforts

If you give your best sales presentation to one person at a time, you will only make one sale at a time. Send out thousands of letters and your best sales pitch is being shared to thousands of people all at the same time.

Reason # 2: Allows you to target with precision

Instead of sharing your message to people who may or may not be interested in what you have to market, direct mail allows you to pinpoint the people who fit your psychographic, demographic, and geographic profile.

Reason # 3: You get an immediate response

Once you send out your direct mail pieces, it doesn't take very long to get a response. Within one to two weeks you'll receive up to 90 percent of all those who are going to reply. If the campaign works, or doesn’t, you will know very quickly.

Reason # 4: It's easy to track your return on investment

If you're a small business owner you can't afford to waste money on marketing. With direct mail marketing you can code your mail pieces to determine the precise number of responses you received from each ad.

Reason # 5: It gets one-on-one attention

One of the best things about direct mail is that it gets one-on-one attention from your target prospect. Radio and television commercials will get your attention but usually shared with two to three other things. Direct mail is opened and read one piece at a time. It gives you the best chance of catching your prospect's attention. All these reasons that have been mentioned make direct mail a powerful marketing medium that can have a very high return on your marketing pounds.

At MarketingFile, we offer the finest quality mailing lists to do our part, including our 100% guaranteed deliverability.

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