The power of personalisation

by MarketingFile 3. July 2013 09:40

To ensure marketing is targeted, a majority of professionals say personalisation is an essential par [More]

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Learn direct marketing from The Dragonfly Effect

by MarketingFile 7. February 2013 09:53

The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]

Data Append-able is Data Depend-able

by MarketingFile 7. December 2012 16:20

Statistics indicate that around 10% to 15% of the national population change location every year. If [More]