Improve your direct mail

by MarketingFile 8. July 2015 10:00

Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]

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Creative the magic direct marketing word

by MarketingFile 10. May 2013 09:08

When we talk about creativity in marketing, Oreo win the creative prize hands down!
In terms of digi [More]