Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
OFCOM recently reported 94% of adults own or use a mobile phone, which is quite staggering when you [More]
Tags: Targeted Marketing, smartphone marketing, mobile marketing, mobile optimised, email marketing, conversion rates
To ensure marketing is targeted, a majority of professionals say personalisation is an essential par [More]
Tags: Personalised direct marketing, campaign, social media, email marketing, direct mail, response rates, click through rates, conversion rates