Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
We know how important it is to get your direct mailing piece sent, opened and responded to in order [More]
Tags: Direct Marketing, Direct Mail, Personalisation, business data, consumer data, promotion, prospects, customers, campaign
To ensure marketing is targeted, a majority of professionals say personalisation is an essential par [More]
Tags: Personalised direct marketing, campaign, social media, email marketing, direct mail, response rates, click through rates, conversion rates