Guide - Sourcing and Using Direct Marketing Lists
We have produced our own free guide to sourcing, using, cleaning and enhancing lists. It is full of tips to help you get the most out of your direct marketing data.
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Companies Act Regulations as of January 1st 2007
Schedule 1 of the Regulations makes changes to the wording of sections 349 and 351 of the 1985 Act. The scope of both sections is widened from business letters and order forms to also include all its websites. Additionally it is clarified that any documents referred to in either of these sections include hard copy, electronic (email) or any other form.
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Top Tips - to improve your email response rate
We all know that, if done correctly, email campaigns are one of the most cost-effective marketing tools available, no matter what the size of your business. However, not everyone knows what is required to follow email best practice and how this can affect your deliverability and response rates. So MarketingFile have put together 14 top tips to help make the process easier and more successful for your own campaigns.
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Top Tips - 14 must do's before sending direct mail
Let's be honest - being successful with a direct mail campaign is not as easy as it looks, but don't be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan. That's why MarketingFile have put together these top tips to follow when preparing your 'DM'.
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Top Tips - for improving the appearance of your ads, brochures and mailers
Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the key elements of a campaign's success. However, it is still important to give your promotional material a professional and business look. Your advert or flyer is your 'shop window' to the reader, at that point in time. Yet, in so many cases, promotional pieces can look thrown together and disjointed. Short of going to an advertising agency or a graphic design studio, what can you do to lift the quality of your promotional material?
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Top Tips - To boost your sales and increase your profits on a budget
If your company has a limited marketing budget but you still want to grow your business, what can you do to ensure your business develops? Download this useful guide, and maybe some of these top tips just might make the difference you are looking for.
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Top Tips - How to plan and mail cost-effective direct mail campaigns
Direct mail should be used to speak directly to your target audience. Sloppy direct mail irritates, annoys and alienates your customers. Here are some ideas to make your mailings more interesting, relevant and productive.
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Get the most out of your customer database
Your company database is one of your greatest assets. It tells you who your customers are, what they are like, how they buy, if your marketing to them is successful, and what your best-selling products are. It holds invaluable information to use in marketing and sales, and of course it is the address book of the company. In these tough economic times maximising sales from your existing customers becomes even more important. In all these cases, to get the most out of your database, it must be in peak condition.
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Top Tips - How to write a sales letter
Research shows the letter is usually the 1st thing people read. Here is our checklist to help you write an effective sales letter, covering the writing process, the writing style and the content of the letter.
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Top 10 Tips for Maximising the Effectiveness of your Email Campaign
One of the biggest problems faced by email marketers is the blocks and filters used by ISPs. These can often affect legitimate commercial emails - blocking them even when they have been requested by the recipient. The extent to which these blocks impact on your email campaigns represents your Email Delivery rate. Opposite is a link to our free factsheet, to help make sure your campaigns get through the filters and generate positive results.
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Automotive marketing opportunities post block exemption
We have produced our own concise guide to the marketing opportunities and threats arising from the end of the block exemption. Download it as a PowerPoint presentation for suggestions as to how this impacts your local area marketing.
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Top Tips - Improving Response Rate
A huge number of factors can affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.
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Top Tips - List Selection
In terms of the factors that effect response, the quality of the list is by far the most important element of any direct marketing campaign. Here is our list of tips to help you choose which database to use and your targeting selections in order to maximise your response.
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Counties and confusion
With thanks to our friends at QAS, a comprehensive explanation of the different types of 'county' in use in the UK, and how best to address your mail.
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Top 10 Tips - how to make telemarketing work for you
Telemarketing can be a dark horse in terms of ways to market your business. Employees can find it hard to motivate themselves to pick up the phones and make more cold calls, but if you give them the right tools to go in with, telemarketing won't be the chore they see it as, and in turn, will become a far more successful sales and marketing tool for your company.
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Guide - how to get the most out of lead generation
Lead generation is a cost-effective solution to talk directly to people already interested in your services, giving you the opportunity to attach a genuine ROI (Return on Investment) or cost per sale to your activities. So MarketingFile have put together this guide, including two case studies, to further explain lead generation and to help you find new customers.
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