Direct Marketing Lists
Your next direct marketing campaign could be postal, email, telemarketing, SMS or fax, or a combination. Whatever it is, it needs a top quality prospect list. MarketingFile have been working with the UK's leading providers since 1998, so understand the importance of choosing the right list and selecting the most likely targets.
- Widest range of business and consumer lists available online in the UK
- 24/7 availability, no minimum orders and immediate downloads
- 100% Delivery Guaranteed on both business and consumer lists
Marketing to Businesses
There are over 4 million trading entities in the UK, so you need to be sure you choose the right prospect list. Defined not only by your target market, but also by how you intend to contact them, some are specialists in email marketing, while others may concentrate on named job functions such as HR or Facilities Management.
Targeting the right companies can take time, but many use classifications you are already familiar with, such as Yellow Pages or Thomson Directories, and many of the larger 'universes' now include SIC 2007 as a selection. We've European lists as well, if you're marketing abroad.
It's a fact of life that companies come and go, and no-one can claim a list that's 100% accurate all the time. That's why we've come up with our 100% Delivery Guarantee on many lists - if it can't be delivered, we'll refund it and pay for the postage or email broadcasting too.
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Marketing to Consumers
There are around 40 million adults in the UK, in 24 million households. That's a huge number, so reaching the best prospects for you means that you need the widest choice of selections possible so that you can find the most likely targets, no matter how you intend to contact them.
Most households can be selected by where they are, their family composition and financial strength, their hobbies and interests, the sorts of car they drive, the holidays they take, the papers they read - the list is endless so you can find your ideal customer.
Of course, people move house or change their email address, and people die. No matter how much effort is put into keeping a list up to date there will inevitably be some mail or email that can't be delivered successfully. We don't think you should be asked to pay the cost of marketing to these, so look out for our 100% Delivery Guarantee.
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Printing, mailing and email broadcasting
A successful direct marketing campaign relies on more than just sourcing the best prospect list. Getting your message out there in a timely, professional and cost-effective manner is just as important.
Here at MarketingFile we can help you with your email broadcasting, and have our own Print And Post service for your direct mail. Both are available from as little as £49 per campaign.
Keep your lists clean and up to date
If you're carrying out telemarketing, then make sure you check your numbers against the TPS before you call them. We've online services from just 1p per number checked, and you could avoid a hefty fine.
Add value to your own lists. If you need to add email addresses, fill in gaps, check for changed addresses or add profiling or other intelligence then ask us about our offline services.
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