Hints & Tips

The Sales Letter

Research shows the letter is usually the 1st thing people read. Here is our checklist to help you write an effective sales letter, covering the writing process, the writing style and the content of the letter.

12 Oct 2016
Hints & Tips

List selections

In terms of the factors effecting response, the quality of the list is by far the most important element of any direct marketing campaign and more important even than the offer, the creative, the timing or the response device.

12 Oct 2016
Hints & Tips

Get your campaign ready

You are going to send out a marketing campaign and are ready to get the ball rolling. So, to make this process more efficient and as easy as possible, below is a checklist of everything you should have prepared ready to send over to your design and campaign team.

10 AUG 2016
Hints & Tips

Improving your response rate

A huge number of factors affect the response rate to your campaign. This tip-sheet is designed to make you aware of the main factors and give you some ideas for how to improve the response of your next campaign.

12 Oct 2016
Hints & Tips

14 Top Tips: Before sending your direct mail

Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t be disheartened; once you know how, direct mail is an essential tool and should play a vital part in your marketing plan.

12 Oct 2016