Last month the Information Commissioner’s Office imposed fines upon two companies for nuisance calls that featured in the BBC Three program, The Call Centre. This brings to light the importance of understanding what the TPS is and checking against it. The aim of the documentary was to focus on the’ ups and downs of call centre CEO Nev Wilshire and his staff of extraordinary characters’. However, instead they brought attention to unethical and illegal business practices which is a big problem within the cold calling industry. What you need to know about the TPS. TPS stands for the Telephone Preference Service, it is a free service which allows businesses and consumers to become part of the official central opt out register where they can record their preference not to receive unsolicited sales or marketing calls. It is a legal requirement that all organisations do not make unsolicited sales or marketing calls to numbers registered on the TPS unless they have consent to do so. Keep your knowledge of the Telephone Preference Service up to date and make a note of the below information: 1. Once a number has been registered on the TPS it becomes effective in 28 days. 2. The direct marketing industry pays for the TPS service to be available. 3. Once a number is registered and it is active it will remain registered with the TPS. 4. Mobile numbers as well as landlines can be registered on the TPS. 5. In 2004 the Corporate Telephone Preference Service was launched to allow businesses to opt-out of receiving unsolicited sales and marketing calls. After just receiving good news that consumer willingness to share data has rocketed due to clear data privacy policies; an increase in unsolicited calls could change all this in a very short period of time. Marketers know that targeted consumer data is very valuable, it makes a campaign effective. However, a few companies in the industry are not following clear data privacy policies and this could negatively impact upon the direct marketing industry. Which? the product-testing and consumer campaigning charity, is calling on ministers to strengthen the law on personal data, to give regulators more powers to enforce the law and fines of hundreds of thousands of pounds to companies breaking these laws. MarketingFile is the UK’s largest online supplier of direct marketing lists; however we also provide an excellent data cleansing service. We want to make sure you don’t waste time and money marketing to people who definitely don’t want to hear from you. Therefore try our quick online data cleaning services to ensure the data your marketing too is legal. MarketingFile’s NumberCheck system allows you to be safe and ensure the number your calling is not registered on the opt-out lists.