by MarketingFile
3. January 2013 10:24
To create a good piece of direct marketing it’s all about preparation. To be able to prepare you nee [More]
55c023cb-11bc-47da-85aa-e1aff384faf0|6|3.0|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: Direct Marketing, trends, 2013, e-mail marketing, e-mail, customer centric, segementation, permission based marketing, junk mail, mailing lists, leads, sales, direct mail
by MarketingFile
20. December 2012 09:13
How many times do you check your e-mails? Once a week, a few times a week, once a day or many times [More]
12f550fc-3cb8-4f47-a514-dd9e5aed9b0b|6|3.2|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: e-mail, e-mail marketing, e-mail broadcasts, ROI, Return on Investment, marketing, B2B, B2C, cold lists, current customer databases, targeted customer intelligence, environmentally friendly, opt-in, permission based marketing, call to action, personalisation, mailing lists
by MarketingFile
18. December 2012 10:06
One of our direct marketing commandments is ‘thou shall not mail, telephone or fax without permissio [More]
1950d0af-bdde-4d5c-8efc-414d1384dac3|11|3.2|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: B2B, B2C, business lists, data, direct market, direct marketing, mail, telephone, fax, legal responsilbity, TPS, MPS, FPS, marketing campaign, direct mail, permission based marketing, The Information Commissioners Office, mailing lists, Telephone Preference Service, Mailing Preference Service, Fax Preference Service, unsolicited sales, Direct Marketing Association
by MarketingFile
11. December 2012 15:39
‘Direct marketing is about having the right tools to go in the right direction’.
Do you want to conn [More]
969ac080-750f-4779-a7aa-409e8f053da1|7|3.1|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: B2B, B2C, business lists, data, direct marketing, direct marketers, Directmail, mailing lists, targeting, targeted audience, return on investment, ROI, advertising, accountability, audience, call to action, direct market
by MarketingFile
7. December 2012 16:20
Statistics indicate that around 10% to 15% of the national population change location every year. If [More]
9df36017-ee16-4a69-aa21-d32a7b16fbb5|11|2.9|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: B2B, B2C, business lists, data, Database, direct marketing, DMA, mailing lists, append, appending, prospect lists, targeted audience, additional intelligence, existing lists, phone numbers, e-mail addresses, multi-channel, response rates, profitability, demographics, ROI, return on investment, marketing campaigns