Although a very well-known Elvis Presley song, anyone sending out direct mail does not want to see t [More]
It’s a good old saying because when it comes to marketing budgets its true. It can run away with you [More]
Your company database is one of your greatest assets.
It tells you who your customers are, wh [More]
Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]