Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
Customers drive all businesses, whether it’s in a B2B or B2C environment. Therefore knowing your cus [More]
Tags: B2B marketing, consumer lists, Customer Data, customer profiling analysis, data appending, demographic analysis, geographic profile, prospect customers, target audience
Postcodes are an essential part of address data, they allow you to find customers in your database o [More]
Tags: Postal data, PAF, Royal Mail, Postcode Address File, data, postcodes, addresses, mailing data, demographic analysis, business data, consumer data, databases, PAF validation, data quality, customer profiling, direct marketing