Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
Customers drive all businesses, whether it’s in a B2B or B2C environment. Therefore knowing your cus [More]
Tags: B2B marketing, consumer lists, Customer Data, customer profiling analysis, data appending, demographic analysis, geographic profile, prospect customers, target audience
Earlier in the year we predicted alongside current research that for 2013 the top three direct marke [More]
Tags: email marketing, direct marketing, permission and segmentation, business data, business marketing data, appending, customer profiling analysis, European data