Welcome to our blog, with top marketing tips and expert advice to help your business improve its direct marketing campaigns.
Whether you are one of the very few organised people with all their Christmas shopping done by the 1 [More]
Tags: campaign planning, consumer segments, data, interests, market segmentation, marketing campaign, marketing strategies, targeted audience
For many years now as marketers we know that mass marketing is a thing of the past and will only be [More]
Tags: marketing budgets, consumer base, targeting, consumer segments, customer data, distribution strategies, market segmentation, product positioning