by MarketingFile
7. February 2013 09:53
The original meaning of The Dragonfly Effect, authored by Jennifer Aaker and Andy Smith was used to [More]
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Tags: Social media, direct marketing, ripple effect, direct marketing lists, data, direct marketing campaigns, direct marketing channels, direct mail, email broadcasting, marketing lists, subject lines, content management, response rates, call to action, CTA
by MarketingFile
22. January 2013 15:52
“Return to sender, address unknown” - Elvis Presley the king of rock’s famous lyrics. However, if yo [More]
by MarketingFile
16. January 2013 11:22
What would you do without them in your direct mailing or e-mail marketing?
What are they?Call to act [More]
by MarketingFile
3. January 2013 10:24
To create a good piece of direct marketing it’s all about preparation. To be able to prepare you nee [More]
55c023cb-11bc-47da-85aa-e1aff384faf0|6|3.0|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: Direct Marketing, trends, 2013, e-mail marketing, e-mail, customer centric, segementation, permission based marketing, junk mail, mailing lists, leads, sales, direct mail
by MarketingFile
18. December 2012 10:06
One of our direct marketing commandments is ‘thou shall not mail, telephone or fax without permissio [More]
1950d0af-bdde-4d5c-8efc-414d1384dac3|11|3.2|96d5b379-7e1d-4dac-a6ba-1e50db561b04
Tags: B2B, B2C, business lists, data, direct market, direct marketing, mail, telephone, fax, legal responsilbity, TPS, MPS, FPS, marketing campaign, direct mail, permission based marketing, The Information Commissioners Office, mailing lists, Telephone Preference Service, Mailing Preference Service, Fax Preference Service, unsolicited sales, Direct Marketing Association