The buzz word “big data” has been around for some time now and now we all understand the term a bit [More]
Direct mail should be used to speak directly to your target audience. Sloppy direct mail irritates, [More]
Your company database is one of your greatest assets.
It tells you who your customers are, wh [More]
Market testing has gone on to prove that 'targeting' and the 'offer' in a marketing piece are the ke [More]
Let’s be honest – being successful with a direct mail campaign is not as easy as it looks, but don’t [More]